We’re gaining traction on our approach to gather information from vendors through Analyst Briefings (ABs), which will help buyers make better decisions. Our focus will now shift to scaling ingestion of supply-side data and promoting that information to buyers. We’ll then use this information to help buyers decide whether to further engage with a seller, which we are concurrently testing with a small set of buyers through Vendor Connect, and will go live with many more after Analyst Insights is complete

Problem

Buyers

It is difficult for buyers to understand technology companies today. They can research a company and review its website and still not have a clear sense of what they do. We have an opportunity to leverage profiles to help buyers understand what a company does, while bridging the gap between technology vendors and buyers.

Vendors

CBI profiles do not effectively represent the products and services that technology vendors offer. A vendor’s profile should be an easy to read snapshot of their company, which they are motivated to own. Profiles can help direct quality leads to a vendor by providing the right information to clients navigating the buyer journey. Enhanced vendor profiles will drive cross-side network effects by attracting new buyers, which will attract new vendors, who will be motivated to produce an analyst briefing to improve their profile.

Team

Trio
Nectar (Senior Product Designer)
Product Manager
Engineer Manager

Collaboration
Marketing Team
Analyst Insights Team
Engineer Team

Timeline

1 quarter