Market Report
CB Insights launched the Market Report with the aim of enhancing the efficiency of strategy teams' workflows by drastically reducing the time they dedicate to evaluating market opportunities. Analysts utilize this tool to compile key signals, incorporating them into slide decks for internal investment teams, leadership stakeholders, or presentations to the companies they are pitching to.
Problem
Analysts on strategy teams spend hours each month reviewing trend reports, meeting with advisors, and attending conferences, to develop a comprehensive perspective on the market landscape of a potential opportunity.
For the strategy or VC analyst: how do I know whether this market is worth acting on, or whether it is successful? They usually turn to a normal set of signals:
Who are the key investors in a market
Have there been any successful exits thus far
Is talent going into this market
Are the companies efficient (producing valuation per new hire)
Team
Trio
Nectar (Senior Product Designer)
Product Manager
Engineer Manager
Collaboration
Marketing Team
Engineer Team
Timeline
1 year total between 4 features.
Overview
PROCESS
With creating ESP and Scorecard, we decided it was a best time to combine all products into a market report.
Results
Market Reports became the 2nd tool most used on our platform
Increase in weekly active users
Our internal analyst team has used it for their own work flow